I’m Sarah Henderson —a Melbourne & Auckland based content creator with a heart for food, photography, and all things creative. Together with my husband Will, we run The Sarah Project. Welcome to our corner of the internet.

I specialize in food and product styling, photography, videography, and recipe development, turning everyday ingredients into visual stories.

My journey kicked off with a Bachelor of Design in Spatial Design, followed by five years as an architectural designer. Alongside that, I freelanced as a photographer, capturing weddings, engagements, corporate gigs, and my own adventures. Food photography started as a playful side hustle—an Instagram handle called “@thesaarahproject.” It was my sandbox for recipe creation, food exploration, and snapping pics, a creative outlet that quickly became my happy place. What began as a passion project grew into a full-blown love for content creation, styling, and recipe writing.

Since June 2019, I’ve had the joy and pleasure of calling this my full-time gig. Over the past six years, I’ve honed my craft, working with brands and ongoing clients who trust me to bring their products and food to life. I feel incredibly grateful for the chance to blend my skills—part designer, part storyteller, all foodie—into work that feels like play.