Close-up of caramelized cinnamon rolls topped with pecans and drizzled with caramel or syrup.
Text logo with black uppercase 'serving up' and olive green lowercase 'tasty vibes'.

Your recipe for strategic visuals to help your brand show up, stand out, and grow online.

Silhouette of a hand mixer with beaters.

Creative Strategy

We prepare creative concepts just for your product using curated mood-boards, custom shot lists, set design, props, original recipes, and fresh ingredients.

Icon of a steaming bowl with a spoon inside, representing hot soup or food.

Content Creation

We bring your creative vision to the table, blending expert food and product styling with photography, crafted frame by frame.

Outline of a dining plate with a fork on the right, a knife on the left, and a napkin underneath the plate.

Standout Online

It's easy, crafted and simple. We provide delicious visuals ready for your e-commerce store, social media, website or print.

Text image with the phrase "the creative ingredients" in stylized black font.
  • Three cups of gelato with various toppings and waffle cones on a white background.

    ADVANCED PRODUCT STYLING & PHOTOGRAPHY

  • A decorated cake with caramel and purple icing, placed on a cake stand, next to a vase of pink and purple flowers, with oranges in a bowl nearby, all set on a rustic table with cloths in a dimly lit room.

    EXPERT FOOD STYLING

  • Close-up of a double fried chicken sandwich with pickles, cheddar cheese, mayonnaise, and a toasted bun on a solid orange background.

    E-COMMERCE AND WEBSITE IMAGERY

  • A glass mixing bowl with batter, topped with blueberries and white chocolate chunks, on a white countertop, with blueberries on the surface and a bag of blueberries in the background.

    DELICIOUS RECIPE CREATION

  • Five stacked pancakes on a white plate with a pat of butter on top, drizzled with syrup against a pink background.

    VIDEO & STOP MOTION

Three bottles of RANGĀ alcoholic ginger beer flavored drinks on a bright orange background. The bottles are labeled with one in lime & bitters, one in refreshing & feisty, and one in chili & lime.
A colorful picnic setup on a green tablecloth featuring a variety of snacks. Two hands reach in, one holding a drink and the other picking a snack. The spread includes assorted fruits like cherries, oranges, and strawberries, cheeses, nuts, and crack
A wooden table with a plate containing a rectangular open-face sandwich topped with garnishes, a small portion of green paste, and a cup of black coffee. A fork and knife are placed beside the plate and a magazine is partially visible on the table.
Chocolate tart topped with cream, sliced strawberries, and mint leaves on a light background.
A wooden table set with various breakfast dishes, including waffles, toppings, and a small jar of flowers by a window.
Person dipping a treat in melted chocolate using forks, above a bowl filled with melted chocolate.
Mixed berry galette with strawberries, blueberries, and black cherries on a marble plate, dusted with powdered sugar.
A hand squeezing a bottle of Ranga non-alcoholic lemonade with lime and bitters, causing it to fizz and overflow, against a green background.
Plates with waffles topped with caramelized bananas and powdered sugar, served with syrup and nut butter, with forks and sunlight on a white surface.
Assorted chocolate truffles in a white bowl, topped with ingredients like cocoa powder, coconut, crushed pistachios, and dried raspberries.
Chia seed pudding topped with assorted berries and passion fruit in a glass, with a metal spoon on the side.
Pic's Peanut Butter Slug pouch on a yellow background
Sliced lemon raspberry bars on a cooling rack with lemon wedges.
Box of Hill St. Natural Sprinkles with pastel colors on a light background
Upside-down waffle cone with strawberry ice cream on a white surface, sliced strawberries nearby.
Three glasses of yogurt parfaits topped with blueberries, strawberries, granola, and nuts, accompanied by a bowl of blueberries and a jar of berry puree on a white surface.
Decorative bundt cake with icing on a stand, surrounded by flowers and oranges in a dimly lit room.
Jar of smoky chipotle aioli with sandwich on plate, featuring sprouts, cucumber, and avocado.
Little Lato gelato tub with a scoop of ice cream topped with colorful marshmallows and cookie crumbs, surrounded by waffle cones and slices of chocolate-covered marshmallow treats.
Baking ingredients on a kitchen counter, including jars of almond flour and coconut sugar, measuring cups with sugar, and a mixing bowl with chocolate batter.
People enjoying snacks and holding a packet of gently baked mango slices. A person is reaching for a snack, and there's a glass of coffee and pastries on the table.
Various ingredients including a peeled banana, coconut, dates, chia seeds, crushed nuts, peanut butter, cacao nibs, coconut flakes, and a wooden bowl arranged on a light pink background.
Four jars of Forty Thieves nut butters: Superfood, Peanut Butter, Almond Butter, and Super Butter, all labeled as crunchy.
Plate with smoked salmon toast, cream cheese, and flower garnish, on a wooden table with a lemon wedge, fork, and nearby flowers.
Close-up of a cake topped with toasted meringue peaks and dried orange slices, on a white plate.
Assorted packages of Nibblish dried fruits including pineapple, apricot, strawberry, and cranberries on a yellow background, with a hand touching the pineapple package.
Stack of pancakes topped with strawberries and blueberries, drizzled with syrup, on a white plate with a fork.
A beautifully arranged charcuterie board featuring smoked salmon, strawberries, green and red grapes, blueberries, olives, kiwi slices, a bowl of pink beet hummus, soft cheese with herbs, stuffed peppers, and assorted crackers.
Oatmeal cookies with oats and seeds on a cooling rack.
Pavlova topped with strawberries, pistachios, and floral garnishes on white plate.
Two plates with waffles topped with caramelized banana slices, powdered sugar, a scoop of nut butter, and a side of syrup, with forks on each plate.
Open jar of Forty Thieves Hazelnut Crunch spread with organic cocoa on a white surface, surrounded by hazelnuts and chocolate pieces.
Bowls of pink smoothie topped with strawberries, blueberries, chia seeds, and edible flowers on a white surface.
Two jars of Puriti raw Manuka honey placed on a white marble surface surrounded by pink rose petals.
Sliced banana bread stacked on a white plate.
Salmon curry with lime, cilantro, and red chili slices in a cast iron skillet.
Peach tart slice on a plate with whipped cream and whole peaches nearby.
Fried chicken sandwich with pickles, melted cheese, and white sauce on a bun, against an orange background.
Bottle of Ranga alcoholic ginger beer next to a glass with ice, a lemon half, and ginger roots on an orange background.
Seared tuna slices with herb garnish and vegetable salsa on sauce in a beige bowl.
Chef garnishing dishes with herbs, featuring roasted meat with peanuts and sides on a counter.

what our clients are saying

  • A package of Tanger Passionfruit freeze dried fruit from Goodness Kitchen on a white surface, with scattered passionfruit pieces, ice cubes, and a glass of passionfruit drink garnished with flower petals and passionfruit seeds.

    Kaitlin Moeller - FSL Foods

    “Simply put: HIRE SARAH. 

    Working with Sarah has been such a privilege. From collaborating on the planning to shooting and delivering the final product - every step of the way is simple, creative and delivered with professionalism and the end result is beautiful and unique every time. 

    Sarah understands brand aesthetics and works with you to take your products and ideas to the next level. 

    We could not recommend her more.”

  • A bottle of kefir soda with lime cola flavor next to a glass filled with iced kefir soda and lime slices, surrounded by whole and halved limes on a white surface.

    Kelli - The Wild Fermentary

    NZ Food Awards Supreme Winner 2021 & Beverage Winner 2022

    “The Sarah Project is our go-to for creative content. Sarah and Will are an absolute dream team, so professional, creative and strategic in their approach to every project. They always over-deliver with results that are truly outstanding. Sarah is a magician with the camera and her understanding and use of light is extraordinary.  They have been with us on our journey from the beginning, and we consider them an essential part of the team.”

  • Various containers and cookies of cookie dough, including chocolate chip and peanut butter flavors, on a light background.

    The Vegan Treatory

    “I use Sarah for all of my food and product photography and she always does such an incredible job. Whether I have an idea in mind that I want her to bring to life, or I leave her to get creative with her own ideas, she always delivers such beautiful, professional work that makes me excited to share my products. She has also been lovely to communicate with on every project and I would recommend her to everyone.”

  • Luke Ward owner of Dough-ctor Baked Goods

    Luke Ward owner of Dough-ctor Baked Goods

    I came across Sarah on Instagram and instantly knew she was the right fit. The pre-shoot prep, a slideshow of shot styles tailored to what I was after, showed how invested she was and how much pride she takes in her work. I really appreciate this level of care and professionalism, especially when you put so much time and effort into your own products.

    The brand shots, product shots, and video content were all next level. Honestly exceeded expectations and they were already very high. Everyone I’ve shown has been blown away by the quality. 

    I’ll definitely be back for more photos in the future! Safe to say I’m sticking with Sarah.

  • A table with a variety of snacks including cheese, charcuterie, fresh fruits, and snacks in colorful packaging, surrounded by flowers and drink glasses.

    Payton Wilson - Nibblish

    We’ve been working with Sarah for years and she continues to impress us with her incredible eye for detail, natural lighting expertise, and great grasp of social trends. She always over-delivers, nails every brief, and helps create content that not only looks beautiful but performs exceptionally well and versatile to use on any platform. Sarah is a true professional, a fantastic communicator, and an absolute asset to any brand.

  • Two jars of Purity Raw Manuka Honey with pink rose petals scattered around on a white marble surface.

    Midland Apiaries | Puriti + Mount Somers

    “Sarah has been a delight to work with, her vision and attention to detail has been absolutely outstanding and we have received the most amazing content. No project is too big or small for Sarah and she has been able to bring our ideas to life. I would highly recommend Sarah for your next project.”

  • Waffle sandwich with bacon, eggs, and syrup on a white plate, with a fork and knife on a wooden table, a vase with yellow and orange flowers, and glasses of water in the background.

    The Midnight Baker

    “We absolutely love working with Sarah. She understands our brand aesthetic perfectly and translates that into unfailingly beautiful images every single shoot. She works in a timely, professional manner, both during shoot and with regards to getting images back to us. We can't recommend her highly enough.”

  • Cup of gelato with cookies and marshmallows, labeled Little Lato, surrounded by cookie bars on a light background.

    Hannah owner of Little Lato

    Award winning Gelato

    I have worked with Sarah a handful of times and have always been blown away by the quality of work she provides. She is an absolute talent! She is also a pleasure to work with and makes the whole process an easy one. 

proud to have served up visuals for

Collage of various grocery and brand logos including Ceres Organics, Goodness Kitchen, Farmers, Regal, New World, A Be's Bagels, Hello Fresh, Pic's Peanut Butter, lovingearth, Dose & Co., Nibblish, the avocado tree, Canon, New Zealand King Salmon, and others.

Recipe Reels for Social Media

Show your product in action with recipe reels that feel natural and lived-in—shot in a real-life, lifestyle setting.

Book your next project with us

Melbourne Food Photographer for Food Brands